Here are a few tips to help your chances (Socialbuddy, 2019): One of the landmark Instagram trends 2021 brings is the continuing popularity of Augmented Reality or AR effects for Stories (Influencer MarketingHub, 2021). Brands, influencers and regular Instagram users are producing more creative content for their collages (Later, 2019), using new apps to put images, videos, backgrounds, etc. This feature was opened to a wider audience in 2020, so it’s best to hop on the trend it generated while the world is still on lockdown. Thus, the skillful use of hashtags is a requisite for you to exploit this trend. On June 2, Instagram feeds were checkered with black squares in support of Blackout Tuesday. Instagram data shows that the platform commanded a whopping 1 billion+ active accounts worldwide in 2020, with the COVID-19 lockdowns adding 186.3 million new users (eMarketer, 2020).By the end of 2021, that number will soar to 1.07 billion and is projected to reach 1.18 billion in 2023. You can also get creative and use AR to promote causes that you support. Social Media Examiner pointed out that you can include 30 hashtags per post (Social Media Examiner, 2018). Read more here to see an example of them. There are different ways to partner up with “relatable influencers.” One way is to try native advertising. This ups the impact of images and creates visual interest on image-saturated feeds. More than any of the other dying trends, this one is just annoying. Instagram Live, Stories, and IGTV, all support vertical video format and have made it a big Instagram trend. You can get creative and take advantage of these. Thus, be ready to play in terms of supporting online vanity or, in tamer terms, With over 200 million Instagrammers visiting one business profile daily, it’s no wonder that more and more businesses are taking on the challenge of boosting their presence in this growing eCommerce platform. We at Bright Side decided to show you these controversial photos, and we want to know your opinion. There may be a comment that will say “Link in Bio,” which means you need to go to the profile page and click on the link in the bio. Enjoy! Instagram is widely considered as a go-to platform for video marketers, according to this list of video marketing facts and data. You need to decide who you are and what your brand is about. This is one of the Instagram photo trends 2020 brought us. For example, if you seek to become a fitness fashion influencer, taking photos at the park shows that you’re active and on the go. Brands and influencers reckon with racial inequality . This is in contrast with picture-perfect lifestyles led by celebrity influencers. According to, , the top trending products include fashion (. Lacquered black wood frame with original beautifully engraved corners and medallions. However, improving engagements and growing your audience will likely land you a spot there. Simply put, Instagrammers are all for taking a stand on a current social issue that resonates with their own (, There are many Instagram hashtag trends 2020 has started–and they’re likely to keep trending in 2021 and beyond. It was quite a rocky start for IGTV which led to slow user adoption, but Instagram has enhanced IGTV and is actively promoting its use throughout the platform. EU Office: Grojecka 70/13 Warsaw, 02-359 Poland, US Office: 120 St James Ave Floor 6, Boston, MA 02116. Armani is touting neutral colors for Spring 2019 as are other top influencers and brands. For starters, it helps if your products fall in at least one of the more in-demand topics on the platform. The launch of IGTV—Instagram's feature for posting vertical, long-form videos—in June 2018, further drove this trend. To start, the platform has innovated tools that enable users to create interactive and fresh content. I recently had to pick some quality ads for a film commissioned by the Museum of Brands looking into the changing trends of female representation in TV commercials. The easiest way to add overlay stickers to your photos is to use pre-made sticker packs such as @thecreativestickerpack. Photo editing trends quickly come and go, especially on Instagram. This is the primary reason why getting on the Explore tab is now a goal for many businesses, brands, and influencers. Tagged photo… It was untagged real quick” Image credits: damnwhatanasshole “Face lost 20 kgs?” Image credits: kyliesuicidie. Instagram has made a few influencers’ lives easier by allowing them to tag products on their posts, which can then be purchased from Instagram Checkout. Certain social issues such as climate change have dominated Instagram recently. One-minute IGTV teasers have increasingly appeared in the feed to lead viewers directly to the main channel. Tools are getting democratized fast. Thus, if your company is one of the 25 million+ business profiles, you should know that over 200 million Instagrammers have probably visited your business at least once a day (Hootsuite, 2021). The Explore page’s algorithm tracks the users’ interests (what you like, watch, search for, etc.) This is still a trend and you will find a lot of tight-fitting clothing that shows off the derriere. You can be sure that Instagram is experimenting on how to keep content fresh, accessible, and more customizable. Prior to shoppable posts, brands can only generate leads by linking to their bios or creating clickable Instagram Stories. Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. For example, if you liked a particular brand or style, you can look it up and see what you find. After all, as previously mentioned, the platform increased its userbase by 186.3 million in 2020 (eMarketer, 2020) and the usage rates of both features are on the upswing. The Explore page can place your post in front of new followers who are specifically interested in your content, making it more likely to hit the follow button. together. They are more relatable and authentic. To start, the platform has innovated tools that enable users to create interactive and fresh content. Over the past few years, fitness casual clothing has become a trend, so everyone looks like they’re on their way to the gym. So, how can you use this data to inform your hashtag strategy? Instagram Stories has over 500 million users. When Instagram changed their feed algorithm, more people were shown to be sharing “new post” alerts in their Stories. No spam. This short-form video app has become the second-most popular social media platform for teens in the US (CNBC, 2020), and Instagram is paying attention. So, one strategy in using hashtags for visibility is to find the right mix of these: Also, you have to factor in relevancy. We recommend that you promote your actual corporate social responsibility programs on Instagram and maybe find people that can relate with them. A mix of popular, moderately popular, niche-specific, and brand-specific hashtags is recommended for high visibility for your target audience. Food photos are successful. Did you know that Instagram has a massive amount of influence on the fashion industry? It is complete with previews and price tags. Released in August 2020, Reels lets users merge cut footage on a single video Story, overlay music on clips, and adjust the speed and timer of each video clip. There are hundreds of sites dedicated to selling luxury brands and products. If you sell products in these categories, it is really hard to vie for fans or followers. Whether it’s a local outreach or a massive, long-term global project, using your IG account to promote what your business values and beliefs (beyond profits) are killer content for the coming year(s). This includes activists that want to draw support for their particular advocacies. Micro-color blocking in Stories (Preview, 2020) is also gaining traction. For starters, this AR platform for Mac and Windows lets you create AR effects for mobile cameras, similar to how Photoshop or Sketch works. This depends on how fast people are posting using the hashtags. Many brands want to get on the Explore Page as much as they wanted to get the coveted blue checkmark. There are also free downloadable stickers (Later, 2020) produced by Later Media, with instructions on how to upload these stickers (Later, 2019) on your photos. To wit, here are some trends and forecasts you can exploit. Furthermore, the platform dangled the juicy incentive of sharing 55% of ad revenues in posts with creators, which is parallel to what YouTube offers (SocialMediaToday, 2021). So, if you wanna stay at the top of your Insta game, you gotta stay trend … You’ll notice that several Instagram influencers are rocking utility pants, featuring tons of pockets to fill up with accessories. What Are Instagram Shoutout Pages? This strategy lets you engage your followers’ inputs, and you use them to create more Stories in the future. Over 96% of fashion brands are on Instagram, and people learn about new products on the social channel, both from brands and influencers. As a highly visual platform, we can expect more creative feeds as brands, influencers, and regular Instagram users explore Instagram overlay stickers, collages, and micro-color blocking. 10 TRENDY PHOTOS ON INSTAGRAM. Then, you can finish it off by announcing the winner on IGTV. So, what do fashion brands and Instagram influencers say the top Instagram fashion trends are this year? Together, these two forces will show you what you should wear and what you should buy. With the continuing relevance of mobile activism comes a particular posting format that comes as the ideal placeholder for ardent sentiments: carousel posts (Later, 2020). With over 200 million Instagrammers visiting one business profile daily, it’s no wonder that more and more businesses are taking on the challenge of boosting their presence in this growing eCommerce platform. And since it is a mobile-friendly format, a lot of Instagram users are now driving this trend. Top businesses are turning to micro- and nano-influencers instead of Instagram stars. Each feature has different benefits and they can complement each other. 8 Big Instagram Trends To Try In 2020. How Can They Help... 4 Ways You Can Use Social Media for Effective Event... 10 Tips for Choosing Your Social Media Pictures. For us that's not what social is (or should be) about.” Instagram has grown from people taking pictures of their dinner to a highly polished platform for influencers to build a following and fashion brands to sell products. And Apple’s 1984 ad is a great example. This might come as a surprise, but a survey in 2020 suggested that 77% of marketers want to work with micro-influencers (5,000 to 100,000 followers), beating out celebrities and influencers with a larger base of followers (BusinessofApps, 2020). With the explosion of global online shopping, the launch of Instagram Shoppable Posts (Instagram, 2021) catapulted Instagram into a full-fledged eCommerce site; its growth was accelerated further by the COVID-19 lockdowns worldwide. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. Do you harbor dreams of becoming an Instagram fashion sensation? So what exactly does it mean to trend on Instagram? These Instagram trends for 2019 will allow you to create more personal connections with your following. . Creators are producing more “authentic” and “unfiltered” content. It gives your brand consistency over time. Building your brand presence on Instagram can be a crucial component in your social media marketing strategy. These trends will help you decide what your own personal fashion brand is and can put you on the road to becoming a trendsetter and influencer yourself. to use different types of content. We can expect to see more crossover brand content between IGTV and Stories (. Now the user base has ballooned to more than a billion (Influencer MarketingHub, 2021). According to oberlo.com, the top trending products include fashion (Oberlo, 2021), weight loss, health, food, fitness, and tech. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. How Can They Help You? So if you're into small cars, big ones, trucks, or SUVs, be sure to check this post frequently. Thus, when you choose your influencers for your brand, do not overlook the ordinary-looking ones. Moreover, Stories are now appearing in the Explore grid. Furthermore, the platform evolved to support its growing business accounts. By Savannah Walsh. Now that you know what the top trends are, where do you go to get them? Thus, the skillful use of hashtags is a requisite for you to exploit this trend. There are different ways to partner up with influencers. In 2019, Facebook gives Instagram users access to Spark AR Studio (Facebook, 2019), the software used to create custom AR effects. Creators are producing more “authentic” and “unfiltered” content. Influencers and brands are working together to set the fashion trends to follow. Doing both is a good marketing scheme. However, it takes creative savvy to do this. However, this doesn’t mean that high-quality photography can be abandoned. Now, with its new and shiny IGTV service, it is likely to stay on a top spot. Instagram has been exploring new ways to link these two different formats. As a matter of fact, here they are: With over 25 million business profiles on Instagram, it’s quite easy to get lost in the crowd. You can run native advertisement campaigns with them or go performance-based with affiliate links. This is similar to how they value the coveted blue verified checkmark. 5 Social Media Mistakes... 6 Instagram Marketing Tips to Help You Boost Sales, 5 Top Social Media Management Tips for Small Businesses, How to Get More Yelp Reviews That Will Help Your Business, Influencer Marketing 101: 3 Tips for Increasing TikTok Engagement, 5 Important Social Media Safety Tips to Keep Your Identity Private. Thus, creating a strategy around these needs to be considered. In this way, you can engage and rally with your target customers that feel or think the same way. Instagram’s newest feature, the Nametag, has taken off and is set to be one of the biggest Instagram trends of 2019. It is important to stay up to date with aesthetic trends like these. There’s also the added context of more people stuck with their mobile devices, thanks to COVID-19. Tools are getting democratized and individual accounts upgrade too fast. In fact, two in three users believe that the social network enables brand interaction. 2019 Instagram trends #4: Instagram Shopping It’s gotten very easy to shop directly on Instagram thanks to the multiple ways brands and influencers can embrace this new way of selling. Why the popularity? It was launched for the Apple Mac, which was the start of the personal computer revolution. Instagram is paying attention and is working its way on making this content type available on its platform more and more. It’s important to consider creating an Instagram Stories strategy (Buffer, 2020) for your business. So, be sure to be on IGTV in 2021. And with new photo editing apps popping up almost daily, it can be hard to keep up with trendy effects and filters.. To help your feed stay fresh and up-to-date, we’re sharing 8 Instagram photo editing trends … After each post or Story, top Instagram influencers receive questions about where they got their wares. Additionally, there are moderately popular hashtags. It is best to video length, quality, and other factors that can affect “viewability”. So, it’s best to look at how you can integrate IG with your performance-based or affiliate programs. Standing out on Instagram is harder than ever. You want them to stand out, but not too much. With Facebook’s tendency to take influence from its competitor’s best features, it has made its share of moves to grant Instagram something similar. By the end of 2021, that number will soar to 1.07 billion and is projected to reach 1.18 billion in 2023. You don’t want to look ancient for the sophisticated Instagrammers today. Interestingly, marketers are more interested in working with nano-influencers or those with less than 5,000 followers (25%) than celebrities (22%). It attracts different types of users from all walks of life. Creating content and reaching out to influencers on top topics can help you gain visibility and reach. However, do remember that IG is a show and tell platform. Brands on the Explore page stand to gain a larger audience and garner more likes and comments. This is very difficult to tell especially because the Explore Page is different for every user. However, you can draw inspiration from this when you run a new social campaign on Instagram. This article will help you find trends on Instagram, Instagram trends hashtags and top Instagram trends for 2021.. Dec 22, 2020 Tim P. Whitby Getty Images. Businesses can either use powerful video editing tools to create content on IGTV or opt for more “unfiltered” content. Have you ever gone to the farmer’s market with a basket bag? All you have to do is make sure your account is a business account and then connect it to a Facebook catalog (or create a new one). TikTok-style content is getting popular nowadays. With the astonishing popularity of online shopping in the time of COVID-19, it would be a huge mistake for a business to ignore this trend. Simply put, Instagrammers are all for taking a stand on a current social issue that resonates with their own (SocialMediaToday, 2018). You can add these accessories to your wardrobe. This signals that there are professionals behind the posts. Users appreciate businesses that have similar values to them. The top products on IG have something to do with vanity or conspicuous consumption. Stories are now appearing in the Explore grid. Good command of hashtags is needed to become and stay relevant on Instagram. This is why there are in-house creatives in top businesses. This should give you a better idea of what consumers want and how other businesses are utilizing this platform. By using this format, you can keep your profile popping up, effectively encouraging your followers to check out your content regularly. Thus, unconventionally truthful posts and feeds are coming across as legit, relatable, and believable. Or better said, our Instagram lives. Weddings And Marriage Statuses For Whatsapp, 100+ Heart Breaking Fake People Quotes | Best Sad Quotes, 100+ Love Status Quotes for Whatsapp | Best Love Wishes, 4 Ways You Can Use Social Media for Effective Event Advertisement. Well, Instagrammers use the platform as a show-and-tell space. Gone are the days that you have to redirect your audience to your website or Amazon just to showcase your product. What’s key is finding your Instagram niche – that unique, sweet spot that differentiates your brand, engages your audiences, leads to conversion, and can expand to reach more fans and followers. One can imagine how much it has increased through the COVID-19 lockdowns worldwide. Also, users have become more discerning of the story behind the photo and have become better at reading between the feeds. The world still can't decide which is better: natural beauty or bright makeup. For more ideas on how to make the most out of your social media eCommerce efforts, be sure to check out this online shopping fact sheet. Furthermore, the platform dangled the juicy incentive of sharing 55% of ad revenues in posts with creators, which is parallel to what YouTube offers (, Users can now cross-promote their IGTV videos on their feeds instead of just being confined in IGTV and have recently let users share landscape or horizontal videos instead of just vertical ones. Lastly, there are branded hashtags that are specific to your brand or campaigns. We have the latest status update ideas as well as social media tips, tricks, and news. New Instagram Trend — Girls Post Pictures With and Without Makeup and Ask Which Is Better--6-90k. It is a plus when your content is relatable and believable. They are likely to stay for years to come. It even evolved to make COVID-19 a profitable time for the platform’s vendors. All these filters show how augmented reality is actually part of our lives. However, you may also choose to go for a more “authentic” and “unfiltered” when you use this format. To get yourself up to speed with the state of eCommerce today, read about, Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM, 15 Current Instagram Trends & Forecasts for 2021/2022 According to Experts, Increased Sharing between Stories and IGTV, More Vanity, Home, Health & Wellness and Tech Products, various ways to tap into Instagram’s global audience. Thus, experts suggest that you use popular hashtags if you want bursts of visibility. Popular hashtags generate immediate activity on a single post, up to 12.6% more engagement to be exact (Influencer MarketingHub, 2020). Choose a flattering angle and appetizing colors. This is why it’s important to have some or at least some person in your company that is adept at making creative marketing associations. Thus, be ready to play in terms of supporting online vanity or, in tamer terms, conspicuous consumption. document.getElementById("comment").setAttribute( "id", "a83ef65dcc8c5e540903444bfe160b78" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. Link different Instagram content like starting a trivia or quiz contest on Stories and following it up with answers on an article post shared on your feed. As of March 2020, the most important topics on Instagram are yoga, news, cooking, recipes, and health (Statista, 2021). The new IGTV platform now allows users to cross-promote their videos to their feeds. Then, go to IG and sign up for Shopping. However, what’s important is that you now have an idea on how to exploit the use of hashtags with this mix-and-match method. Aside from this, you should also consider the factors that go into building and managing an influencer-level business account such as finding a good, shows that the platform commanded a whopping, worldwide in 2020, with the COVID-19 lockdowns adding 186.3 million new users (, What’s more is 90% of Instagram users are following businesses on the network (, , you should know that over 200 million Instagrammers have probably visited your business at least once a day (, As for retail, 83% of people say that the platform is where they discover new products while 80% admit that it helps them decide which products and services to buy (, It’s now a norm for businesses to create and execute online content through various. Fortunately, these Instagram fashion trends are accessible to anyone who has an internet connection. Then, you can release a video on IGTV for a short-form version of the article. Shopping on IG has become global as it is now available in 46 countries. There are different types of hashtags that you can use for visibility and reach. This native integration makes it easy to tag and shop products directly from your organic Instagram posts. Be sure that your content is also very timely and relevant especially with the popular and moderately popular hashtags. Instagram Stories has over 500 million users daily (Sproutsocial, 2020), making it the most popular type of content on the platform. Take Rihanna for example, she used a Diamond Ball filter to promote the Clara Lionel Foundation. The platform now prominently features user-generated selfie filters comparable to Snapchat’s Lenses. One way to increase Instagram engagement is to follow some Instagram trends, use social sharing best practices, and stay aware of any new features being added and offered. When you look at the statistics and find that brands spend over a billion a year on Instagram posts, you want to know how you can get in on that action. This is one of the trends for women. Instagram Stories also allows you to boost user engagement through polls (Sproutsocial, 2020). Also, consider hiring social media experts to help you exploit these trends. Learn more about the top Instagram fashion trends for 2019. Did somebody say inflatables? The top topics on Instagram are not likely to change in the next few years. It’s largely based on George Orwell’s 1984. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. These influencers may have as little as 100 followers, but brands have started to value partnerships with them as it’s now considered more genuine to get their message across this way. ... Collages started popping up on Instagram over the past few years, and this trend shows no signs of disappearing. The photo transformations are impressive, and slightly addicting to tap back-and-forth on. Influencers can make Shoppable Posts with products that they use. What are the most popular Instagram topics? Hair Accessories (Laser hair removal, Headscarf, Ionic hairbrush, and the Hair wig), Women’s Fashion (Denim, Puff Shoulder, Shapewear, Athleisure), Kids products (Stuffed toys, Reborn baby), Kitchen products (Sweeping machine, Reusable bags), Health & Wellness (Teeth whitening, Anti Snoring).